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Marketing / MR Training

TVG Marketing/Market Research Training
Accelerate Your Performance
In this time of rapid change and escalating uncertainty, it is critically important to solidify your knowledge and skills to proactively manage your career and ensure future success. Twenty years ago, TVG established the first industry standards for pharmaceutical marketing and marketing research training. Over 7,000 industry professionals have attended our seminars, and continue to attend TVG courses because they bear directly on what they need to know to better position their brands.
Risk Share Partnerships

TVG offers an evolving mix of public and in-house training options to strengthen the skills of your marketing and marketing research teams. The programs are continually updated and feature a faculty of experienced marketing and marketing research practitioners who offer their expertise based on work with many of the industry’s leading brands. 

Typical seminars cover:

Marketing Research Training
  • Marketing Research Essentials
  • Interpreting & Applying Qualitative Marketing Research
  • Interpreting & Applying Quantitative Marketing Research
  • Secondary Data Analysis & Interpretation
Training for Product Management
  • Building a Strategic Marketing Plan
The TVG Marketing Model

All seminars are based on our TVG Marketing Model. Whether your product is in early development, pre-launch or just needs recharging, the proven TVG Marketing Model clearly identifies a sequence of critical decision points to drive brand growth. This proprietary organizing framework helps focus your efforts on the decision at hand, determining where you are, and what work needs to be done to be truly effective.

For more information about our marketing and market research training services, contact Karen Fender, 215.283.5429 or kfender@tvg-inc.com.