We design unique programs that bring together physicians and health care practitioners for interactive discussions about clinical information and opinions. No boring lectures...just great talk about practical experiences and successful outcomes with your brand. No sales pitches...just straight talk about credible claims made by the people who use your brand.

Our skilled moderators guide these highly interactive, dynamic discussions to:

• Deliver your targeted brand message
• Encourage product trial
• Build brand support

Our moderators have worked on more than 174 different products in over 25 therapeutic categories. Combined, they have 156 years of total experience in conducting nearly 30,000 programs. In the last three years alone, they have conducted nearly 20,000 peer persuasion programs involving more than 200,000 participants.

These programs achieve demonstrable results to change behavior, drive sales and maximize your return on investment.

Pharmakon is unique among peer persuasion companies in four key respects to achieve greater brand awareness and your ROI:

• Programs are based on a thorough understanding of your brand's therapeutic class, marketplace, target audience, positioning and marketing objectives.
• Customized program:
  - clinical topics and data specifically oriented to targeted audience
  - program format and venue selection to maximize reach and frequency (teleconferences, satellite broadcasts, lunch & learn sessions, dinner meetings, weekend events and alternative technology) strategically aligned with your marketing objectives and budget
• Targeted database recruitment delivers the audience you want:
  - No deviation from your database unless you authorize it
  - greater impact on your key customers
  - more cost-efficient use of your resources
• Measurable feedback on which to accurately base and anticipate prescription preferences and ROI
• A risk share approach to program execution
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