TVG’s Consulting Services offer highly interactive, role play workshops built to fortify your competitive position. These sessions offer a hands-on opportunity to focus on a range of issues, from broad exploration of competitive strategies to a more tactical focus at the product level. These programs help you develop and/or critique current and potential business strategies and tactics against those of your competitors.
The results are action-based plans for moving toward success. TVG provides the objectivity and experience to facilitate these customized forums of internal stakeholders to create consensus and forward direction through the following strategic planning workshops:
Competitive Simulation WorkshopsSM follow a systematic process to review not only competing product messages, but your main competitor’s business strategy, their current or future product profile and marketplace position. Throughout the process, TVG’s expert workshop facilitators guide you toward the best possible outcomes.
Learn moreThe marketplace is constantly evolving. New products are introduced, you or your competitors receive approval for new indications (or don’t), competitive marketing strategies, messages or tactics are refocused. TVG’s new C/MAP Workshops is a strategic planning tool comprising one or two-day interactive sessions to examine a current snapshot of your market and develop appropriate action steps.
At the conclusion of each workshop, you receive a “map” providing direction on key identified issues with appropriate recommendations. Consequently, C/MAP Workshops can be a critical part of your yearly marketing planning process.
Learn moreFor more information about our consulting services, contact Karen Fender,
215.283.5429 or
kfender@tvg-inc.com.