More than your standard role-play workshops, TVG Consulting Services offer hands-on opportunities to focus on a range of issues facing your business. From broad explorations of competitive strategies to product-level tactical focus, our programs are designed to help you develop and refine business strategies for positioning against your competitors. You'll walk away from our objective sessions with action-based plans for success.

Our Competitive Simulation Workshops® use a systematic process to help your team build or revise product messages and build competitive rebuttals, based on a comprehensive analysis of your strategy, and those of your competitors.

C/MAP WorkshopsSM are designed to help you make informed decisions and reduce risk as the competitive landscape evolves. Rate your competitive threats, adjust your strategies and develop a plan to address key issues with recommended actions.

Step outside your product line to brainstorm and evaluate potential competitive strategies at the company level. TVG will help you with portfolio prioritization, optimal pipeline targets and other elements that are critical to the overall corporate strategy.

No brand positioning happens in a vacuum. Nail down the approach that will have the greatest appeal to the targeted market, outdoing your competition.

In this time of rapid change and escalating uncertainty, it is critically important to solidify your knowledge and skills to proactively manage your career. Our well-respected, healthcare-targeted curriculum of seminars will prepare you to effectively manage key marketing and marketing research initiatives.
2009 Roster of Programs

For more information or to register for a seminar program
Tricia Locco
215-283-5441
plocco@tvg-inc.com