Case Study

Market Leader Product Receives Increased Reach

Prescription Prenatal Vitamin

Mid sized pharmaceutical company that specializes in the field of women’s health and cardiology

Internal field force focused on promoting this brand and 2 others in cardiovascular marketplace
Client did not want to divert their own sales force’s attention from the targeted specialties that generated the majority of their business
Client needed to quickly establish broader geographic reach to select high decile OB\GYNs in a highly competitive marketplace
Limited time on patent protection drove client to seek a cost effective solution which would deliver highest ROI possible

To employ an experienced women’s health sales force to increase reach to high decile OB\GYNs and grow market share prior to introduction of new branded and generic competition

Select Access provided an experienced sales team, reaching 3,500+ high decile OB\GYNs, 90% of client’s desired targets
Select Access’ sales team was successfully trained and educated on product information and selling strategies with quick time-to-launch
Monthly physician call cycle set with limited overlap with client’s internal sales team, high level of communication at district and local levels
Select Access’ leveraged cost structure maximized ROI

Market share increased in targeted offices from 19.6% to 20.2 nationally, peaking in April 2003
Consistently grew total prescription volume month over month in a market where branded competition was flat or declining
Select Access delivered beyond expectations, staving generic market erosion to extend revenue stream for branded product

www.select-access.com