Case Study

Increased Revenue & Recommendations in an Otherwise Flat Category

Product

20+ year-old OTC product with a new anti-migraine indication

Client

A top 20 diversified healthcare company

Critical Challenges

• Entering a highly competitive therapeutic category

Objectives

• Ethicize the product, which was the first OTC medication to earn an indication to treat migraines
  
  
• Create strong opportunities for future growth of the entire franchise

Solution

• Deployed Select Access team — at the time the only sales force for the product

Results

• Achieved a 22% increase in revenue year to year
  
  
• 186% increase in recommendations
  
  
• #1 Recommended product
  
  
• ONLY anti-migraine product in Rx & OTC category to grow
  
  
• The President, Worldwide Medicines, was quoted when speaking about the program as saying: “Results are nothing short of phenomenal”

Find out how Select Access can deliver results for your brand.

Contact Select Access at 1-866-735-3222 (866-SELEACC) or
intro@select-access.com