Case Study
Select Access™ Exceeds Primary Call Position and Sample Drop Objectives
Data
All target MD segments experienced TRx growth since active promotion. High Brand Writers had the highest TRx volume increase |
Product
Influenza Product
Client
Top 10 Pharma
Critical Challenges
- Seasonal brand with 6 month window for promotion
- Client’s internal resources could not support large scale effort
- Rapid deployment of sales team needed
Objectives
- To rapidly deploy seasonal field promotion with an existing team with established relationships
Solution
- Select Access™, a sales force of over 400 sales representatives was deployed to cover primary care, pediatric and emergency medicine physicians
- Sales team pulse promoted for 6 months
- Reach and frequency driven by decile
- 85% of calls were completed in primary position
*Source: IMS
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Results
- Over 150,000 details completed, 100% to goal
- TRx grew from 15K at start of promotion to 118K at height of the season in Pediatrics and from 37K to 199K in primary care
- The client earned an ROI of 62.5% for pediatric promotion, a new audience for them. For every dollar spent on additional detailing, $1.62 was returned
- Client experienced the most successful promotional season on record in light of average demand
Future Call Activity
- Client doubled promotion with Select Access during the next seasonal period giving Select Access exclusivity in pediatrics and responsibility for promotion to the highest deciles in primary care
Find out how Select Access can deliver results for your brand.
Contact Select Access at 1-866-735-3222 (866-SELEACC) or
info@select-access.com
