Case Study

Established Product Receives Increased Share-of-Voice

Oral Suspension Antibiotic

Mid sized pharmaceutical company that specializes in the field of women’s health and dermatology

Full sales potential of a newly acquired established oral suspension could be achieved by adding pediatricians to the call panel
Client did not want to divert their own sales force’s attention from the targeted specialties that generated the majority of their business
Client needed to quickly establish broad geographic reach to select high decile pediatricians in a highly competitive marketplace
Limited time on patent protection drove client to seek a cost effective solution that would deliver highest ROI possible

To employ a pediatric experienced sales force to reach high decile pediatricians and realize product’s full potential

Select Access provided a pediatric-experienced sales team, reaching 4000+ high decile pediatricians, 90% of client’s desired targets
Select Access provided a leveraged cost structure, offering efficiency and maximized ROI
Select Access’ sales team was successfully trained and educated on product information and selling strategies with quick time-to-launch
Monthly physician call goal set with a 2-time frequency component on the high decile (9 and 10) targets

Sales increased in targeted pediatric offices and TRx market share rose from 4% baseline to 10% within a one-year period
Select Access consistently grew total prescription volume month over month in a market that contracted over the same time period
Select Access delivered beyond expectations resulting in a contract renewal, a bonus and Select Access becoming a strategic resource to the client’s brands

www.select-access.com