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Do you want a salesforce that drives incremental growth for your brand?

Select Access' proprietary methodology allows each brand's objectives and targets to be managed individually. Unlike other sales force models which treat brands linearly, creating P1, P2 & P3 slots in the call, with Select Access the majority of calls are made for your brand only, providing unmatched value.

Case Study Brief: Established Product Receives Increased
Share-of-Voice

Product: Oral Suspension Antibiotic

Client: Mid sized pharmaceutical company specializing in the field of women’s health and dermatology

Critical Challenges

  • Full sales potential of a newly acquired established oral suspension could be achieved by adding pediatricians to the call panel
  • Client needed to quickly establish broad geographic reach to select high decile pediatricians in a highly competitive marketplace

Results

  • Sales increased in targeted pediatric offices and TRx market share rose from 4% baseline to 10% within a one-year period
  • Consistently grew total prescription volume month-over-month in a market that contracted over the same time period

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More Case Studies

Specialty Brand
Rapid Results with a Hard-to-Reach New Audience
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OTC Brand
Increased Revenue and Recommendations in an Otherwise Flat Category
View | Download PDF

The results we've achieved for clients speak for themselves:

  • 124% prescription growth within first 6 months of re-launch on targeted physician in competitive antibiotic marketplace (versus 22% for non-called on physicians)
  • Achieved #1 Physician Recommendation claim after 9 months of detailing for new indication in specialist marketplace for established brand
  • 104% Average Weekly Recommendation (AWR) achievement versus goal in highly competitive OTC branded market for fiscal year 2005
  • Reached peak TRx market share of 10.0 in highly competitive seasonal antibiotic market versus 4.0 TRx baseline for called on targets within first 12 months of targeted promotion in the pediatric marketplace (currently in third year)
  • Leading consumer brand for cardio-protection demonstrated consecutive year-over-year called on market share growth
  • Converted 50% oral asthma market share in 6 months from competitor

Find out how Select Access can deliver results for your brand.

Contact Select Access at 1-866-735-3222
(866-SELEACC) or intro@select-access.com
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