Direct-to-Physician Messaging for Ethical OTC Brands

Select Access is a cost-effective solution for growing over-the-counter sales from physician recommendations.

OTC brands are becoming increasingly important to patient health regimens, especially with managed care covering OTC brands as first-line treatment. In this environment, many OTC brands could benefit from increasing physician recommendations through greater office details. The challenge is obtaining cost-effective professional promotion without the expense of a dedicated team.

With its cost-leveraged infrastructure, Select Access is the perfect solution for OTC brands. Select Access improves OTC brand performance by providing a targeted sales solution for direct-to-physician messaging. The Select Access sales model effectively combines professional promotion to primary care and specialty audiences with national reach and a high percentage of primary details.

Select Access sales teams have extensive experience with OTC promotions:

• Rx-to-OTC switches
• New indications for ethical OTC brands
• Managed care recommendations of ethical OTC products for first line of treatment

Proven results for OTC brands

For an OTC brand with a new anti-migraine indication, Select Access produced a 186% increase in recommendations and 22% revenue growth in one year. In another, highly competitive OTC category, Select Access consistently generated a 104% Average Weekly Recommendation (AWR) achievement versus goal.

For more information about how Select Access improves brand performance and ROI for seasonal brands, please see our case studies.

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