News Releases

PDI Introduces Select Access
Alternative sales force model delivers incremental growth for a broad spectrum of pharmaceutical brands

SADDLE RIVER, N.J. (July 7, 2005) PDI, Inc. (Nasdaq: PDII), announces the introduction of Select Access™, a targeted sales force solution. With a sales force of approximately 350 experienced sales professionals already in high prescribing territories, Select Access maximizes profitability for a diverse group of brands. Established prescription, OTC and specialty brands that benefit from a primary care presence are a perfect fit for Select Access.

“The Select Access sales force model is one whose time has come in the pharmaceutical industry,” said Christopher Tama, Executive VP and GM of PDI Diversified Teams. “Manufacturers are looking for ways to drive profitability on all of the brands in their portfolios. While many brands are still capable of making a financial contribution, they often suffer from insufficient promotional resources. In the Select Access model, these brands thrive from intensified focus and promotion.”

Mr. Tama continued, “What differentiates Select Access is our unique targeting and positioning methodology. Our representatives cover approximately 22,000 of the highest prescription volume zip codes. Because each brand’s targets are cross-matched to our covered geography, we consistently reach over 80% of their targets. In addition, a majority of our clients’ calls are single product details. No other sales force model in the industry can offer this level of target control, speed of implementation and cost that reflects the benefits of leveraging the team’s infrastructure.”

Steven K. Budd, President of PDI, added, “We are pioneers in the leveraged sales force model. With the introduction of Select Access, we are rededicating our commitment and our investment to provide sales force solutions to all brands in our clients’ portfolios. We value our reputation for developing innovative sales solutions and believe Select Access will fit the unique sales force promotion needs of a wide range of established prescription and over the counter brands.”

About PDI

PDI, Inc. (NASDAQ:PDII) is a diversified sales and marketing services provider to the biopharmaceutical and medical device and diagnostics industries. PDI’s comprehensive set of next-generation solutions is designed to increase its clients’ strategic flexibility and enhance their efficiency and profitability. Headquartered in Saddle River, NJ, PDI also has offices in Pennsylvania and Illinois.

PDI’s sales and marketing services include dedicated, shared, clinical and combination sales teams; marketing research and consulting; medical education and communications; talent recruitment; and integrated commercial solutions from pre-launch through patent-expiration. The company’s experience extends across multiple therapeutic categories and includes office and hospital-based initiatives.

PDI’s commitment is to deliver innovative solutions, excellent execution and superior results to its clients. Through strategic partnership and client-driven innovation, PDI maintains some of the longest sales and marketing relationships in the industry. Recognized as an industry pioneer, PDI continues to innovate today as a thought-starter for the outsourcing of sales and marketing services.

For more information, visit the Company’s website at www.pdi-inc.com.

About Select Access

Select Access, formerly PDI Shared Sales, a targeted sales solution for a diverse group of pharmaceutical products, leverages an existing infrastructure to maximize brand profitability. Rapid deployment and national coverage by approximately 350 experienced sales professionals in high prescribing territories increases speed to impact. Select Access is the only alternative sales force model that gives clients complete target audience control and flexibility and where the majority of sales calls are dedicated to a single product detail.

Select Access’ unmatched value is perfectly aligned to increase incremental revenue for established brands, OTC brands, and for specialty brands that could gain an additional revenue stream from a primary care presence.

For more information, visit the website at www.select-access.com.

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