News Releases

PDI, Inc. To Be Platinum Sponsor of Pharmaceutical Executive Sales Summit

Christopher Tama to Moderate Panel on Alternative Sales Force Structures

Saddle River, New Jersey (July 21, 2005). PDI, Inc. (NASDAQ: PDII) a diversified sales and marketing services provider to the biopharmaceutical and medical devices and diagnostics industries, today announced that it is the Platinum Sponsor of Pharmaceutical Executive’s Sales Summit. The Summit is being held from July 27 through July 29, at the Baltimore Marriott Waterfront in Baltimore, Maryland.

Christopher Tama, PDI’s Executive Vice President and General Manager of Diversified Teams, will chair the conference on the 28th and will moderate a panel entitled “Alternative Sales Force Structures”, which addresses the changing dynamics impacting the industry today and potential strategies for the future. The panel includes senior level executives representing diverse segments of the market and will explore the varied approaches each would consider to meet their strategic objectives. The session will take place on Thursday, July 28, 2005 at 10:45 am eastern time. Panelists include:

• Tyrone Edwards, Senior Vice President, Primary Care Sales, Merck & Co., Inc.,
• Varun Nanda, Vice President, Avastin Sales and Marketing, Genentech, BioOncology,
• Lori Batta, Vice President Sales, Reproductive Health, Serono, Inc.,
• Richard Pascoe, Senior Vice President Sales and Marketing, Neuroscience, King Pharmaceuticals
• Ed Smith, National Director, Sales Alliances, AstraZeneca.

The panel discussion will be followed by facilitated roundtables on targeting, sizing, segmentation, sales force solutions and territory alignment. Nancy Connelly, Senior Vice President and General Manager of Select Access, a business unit of PDI’s, will lead discussion at one table, while Carl Sailer, Vice President of Marketing and Account Development for PDI’s Dedicated Teams unit will lead discussion at another.

The event offers 40 pharmaceutical executive speakers over 3 days and is geared to small, specialty and large pharmaceutical companies, as well as biotechnology companies. View the program at: http://sales.pharmaportal.com. To register, call 212-951-6617.

About PDI

PDI, Inc. (NASDAQ:PDII) is a diversified sales and marketing services provider to the biopharmaceutical and medical device and diagnostics industries. PDI’s comprehensive set of next-generation solutions is designed to increase its clients’ strategic flexibility and enhance their efficiency and profitability. Headquartered in Saddle River, NJ, PDI also has offices in Pennsylvania and Illinois.

PDI’s sales and marketing services include dedicated, shared, clinical and combination sales teams; marketing research and consulting; medical education and communications; talent recruitment; and integrated commercial solutions from pre-launch through patent-expiration. The company’s experience extends across multiple therapeutic categories and includes office and hospital-based initiatives.

PDI’s commitment is to deliver innovative solutions, excellent execution and superior results to its clients. Through strategic partnership and client-driven innovation, PDI maintains some of the longest sales and marketing relationships in the industry. Recognized as an industry pioneer, PDI continues to innovate today as a thought-starter for the outsourcing of sales and marketing services.

For more information, visit the Company’s website at www.pdi-inc.com.

About Select Access

Select Access™, a targeted sales solution for a diverse group of pharmaceutical products, leverages an existing infrastructure to maximize brand profitability. Rapid deployment and national coverage by 400 experienced sales representatives in high prescribing territories increases speed to impact. Select Access™ is the only alternative sales force model that gives clients complete target audience control and flexibility and where the majority of sales calls are single detail.

Select Access’™ unmatched value is perfectly aligned to increase incremental revenue for established brands, OTC brands, and for specialty brands that could gain an additional revenue stream from a primary care presence.

For more information, visit the website at www.select-access.com/summit2005.

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