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News ReleasesPDI to Provide Pulsing Sales Team for Leading Nutritional Products ManufacturerSADDLE RIVER, N.J.--(BUSINESS WIRE)--May 2, 2007--PDI, Inc. (NASDAQ: PDII), a provider of commercialization services to the biopharmaceutical industry, today announced it has been selected to execute a promotional campaign over a three-month period for a leading provider of nutritional products. The initiative will utilize 200 representatives from PDI's exclusive Select Access(TM) team to accelerate brand awareness among pediatricians nationally for a new product launch. Select Access, the only leveraged sales team in the industry, was chosen due to its established physician relationships, extensive experience with pediatricians, and the ability to quickly deploy seasonal, regional and event-driven pulsing teams. Select Access is a unique selling model in which multiple clients with non-competing products can access a fully operational sales force in high-potential zip codes, while providing each client with primary position calls at least 80% of the time. Nancy Connelly, Senior Vice President and General Manager of Select Access, said, "This is a perfect example of PDI's ability to provide a pulsing solution for a client seeking to reach specific physicians over a defined timeframe. The selection of PDI for this assignment underscores our strategy to provide innovative on-demand solutions to meet the industry's growing need for flexible sales service offerings. We are very pleased to have been chosen for this initiative and are excited about the opportunity to build a relationship with this important new customer." About Select Access Select Access, a targeted sales solution for a diverse group of pharmaceutical products, leverages an existing infrastructure to maximize brand profitability. Rapid deployment and national coverage by approximately 350 experienced sales representatives in high prescribing territories increases speed to impact. Select Access™ is the only alternative sales force model that gives clients complete target audience control and flexibility and where the majority of sales calls are single detail. Select Access' unmatched value is perfectly aligned to increase incremental revenue for seasonal, established, and OTC brands, and for specialty brands that could gain an additional revenue stream from a primary care presence. About PDI PDI provides commercialization services for established and emerging biopharmaceutical companies. The Company is dedicated to maximizing the return on investment for its clients by providing strategic flexibility; sales, marketing and commercialization expertise; and a philosophy of performance. PDI operates in two areas, Sales Services and Marketing Services. Our Sales Services include Performance Sales Teams(TM), which are dedicated teams for specific customers; Select Access(TM), our targeted sales solution that leverages an existing infrastructure; and PDI ON DEMAND, innovative sales services that provide rapid, customized sales force solutions tailored to meet local, regional and seasonal needs. Our Marketing Services include marketing research and consulting services through TVG in Dresher, PA, and medical communications services through Pharmakon in Schaumburg, IL. In addition, PDI is a high-quality provider of ACCME-accredited continuing medical education through Vital Issues in Medicine (VIM(R)), located in Dresher, PA. PDI's experience extends across multiple therapeutic categories and includes office and hospital based initiatives. PDI's commitment is to deliver innovative solutions, unparalleled execution and superior results for its customers. Recognized as an industry pioneer, PDI remains committed to continuous innovation and to retaining the industry's highest-quality employees. For more information, please visit the Company's website at www.pdi-inc.com. For more information, visit the Company’s website at www.pdi-inc.com. For more information contact:
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