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News ReleasesPDI’s Select Access Announces $7.5 Million Contract Sales Engagement with Major Pharmaceutical CompanySaddle River, NJ – (February 4, 2008) PDI, Inc. (NASDAQ: PDII), a provider of commercialization services to the biopharmaceutical industry, today announced that it has signed an agreement with a major pharmaceutical company for a new contract sales engagement. The initiative will utilize PDI’s exclusive Select Access Team to reach pediatricians. The fee-for-service contract, commencing January 2008, is expected to generate approximately $7.5 million in revenue for PDI over its 12-month term. Michael Marquard, PDI’s CEO commented, “Today’s marketplace demands significant flexibility and the selection of PDI showcases the importance of our sales services offerings to the industry. We are excited at the prospect of delivering exceptional results through exclusive promotion to pediatricians and look forward to a mutually-successful endeavor.” Select Access, part of the PDI ON DEMAND suite of services, is a unique selling model in which multiple, non-competitive clients can utilize a highly proven, fully operational sales force with established physician relationships in high potential zip codes nationwide. Since the sales team and its costs are leveraged across multiple clients, Select Access is effective for the promotion of a broad range of pharmaceutical products including established, seasonal, specialty prescription and over-the-counter products. Nancy Connelly, Senior Vice President of Sales Services commented, “Select Access provides our customers with an efficient and effective channel for reaching key physician targets with high quality, primary details to positively impact share-of-voice and prescription behavior.” About Select Access Select Access, a targeted sales solution for a diverse group of pharmaceutical products, leverages an existing infrastructure to maximize brand profitability. Rapid deployment and national coverage by approximately 350 experienced sales representatives in high prescribing territories increases speed to impact. Select Access™ is the only alternative sales force model that gives clients complete target audience control and flexibility and where the majority of sales calls are single detail. Select Access' unmatched value is perfectly aligned to increase incremental revenue for seasonal, established, and OTC brands, and for specialty brands that could gain an additional revenue stream from a primary care presence. About PDI PDI provides commercialization services for established and emerging biopharmaceutical companies. The Company is dedicated to maximizing the return on investment for its clients by providing strategic flexibility; sales, marketing and commercialization expertise. PDI operates in two areas, Sales Services and Marketing Services. Our Sales Services include Performance Sales Teams™, which are dedicated teams for specific customers; Select Access™, our targeted sales solution that leverages an existing infrastructure; and PDI ON DEMAND, innovative sales services that provide rapid, customized sales force solutions tailored to meet local, regional and seasonal needs. Our Marketing Services include marketing research and consulting services through TVG in Dresher, PA, and medical communications services through Pharmakon in Schaumburg, IL. In addition, PDI is a high-quality provider of continuing medical education through Vital Issues in Medicine (VIM®), located in Dresher, PA. PDI's experience extends across multiple therapeutic categories and includes office- and hospital-based initiatives. PDI's commitment is to deliver innovative solutions, unparalleled execution and superior results for its customers. Recognized as an industry pioneer, PDI remains committed to continuous innovation and to retaining the industry's highest-quality employees. For more information, please visit the Company's website at www.pdi-inc.com. CONTACT: PDI, Inc. SOURCE: PDI, Inc.
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