Better Call Position and Reach for Established Brands

Select Access delivers a high percentage of primary calls to increase prescriptions for mature brands.

Mature or established brands are often relegated to second or third position within a sales organization, with the result that the asset is financially under-utilized. Select Access provides cost-effective support for mid- to late-life-cycle brands to maximize their remaining profit potential.

Select Access sales teams have extensive experience marketing established brands:

• Relaunching brands to primary care audiences
• Targeting specialty practices
• Entering new markets
• Detailing new indications

Proven results for established Rx brands

For an established antibiotic brand, Select Access achieved 124% prescription growth within first 6 months of re-launch to targeted physicians (versus 22% for non-called on physicians). For more information about how Select Access improves brand performance and ROI for established brands, please see our case studies.

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