Turn-On/Turn-Off Promotion for Seasonal and Pulse Brands

Select Access improves seasonal brand performance by increasing promotional efforts during peak selling time.

The Select Access model leverages an existing infrastructure to provide a quick turn-on/turn-off capability for seasonal and pulsed promotions. Typical time to market, including training, is approximately four weeks.

Compared to other approaches, the Select Access model provides more effective pulse promotion by offering a high percentage of first position details, existing physician relationships in the call area, and cost optimization. You pay only when the resource is active; there are no downtime costs.

Select Access sales teams have extensive experience with seasonal and pulse promotions:

• Pulsing prescribing physicians on a seasonal basis
• Addressing sudden market changes and opportunities
• Detailing influential pharmacists before a new brand or indication launch
• Protecting market share against new competitors

Proven results for seasonal brands

During one seasonal promotion in the pediatric marketplace, Select Access reached a peak market share of 10.0 for called-on targets (versus 4.0 baseline). For an oral asthma medication, Select Access captured 50% market share within 6 months.

For more information about how Select Access improves brand performance and ROI for seasonal brands, please see our case studies.

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